What we do
We conceive and deliver strategic, creative turn key solutions that leverage our network’s media brand assets and expertise from both a creative and business perspective. Our solutions offer global framework and central executive management, whilst remaining flexible to local market variance.
The breadth of our 14 media brands is unrivalled in targeting kids, youth, young adult and family demographics, encompassing our iconic brands MTV and Nickelodeon, leading brands Comedy Central, VIVA, TMF, VH1 and BET and our digital family of brands from Gametrailers to Neopets.
The breadth of the portfolio is matched by its’ depth, the scope of which spans broadcast, digital and mobile media and delivers regular brand experiences through events and consumer products.
For brands wanting to target these demographics, our solutions offer an opportunity to be relevant to and engage with our audiences the world over.
RELEVANT – as a network we invest heavily in understanding our audiences. We have to in order to deliver the channels, sites, content and experiences that they engage with every day. This insight enables us deliver audience centric solutions that are relevant to today’s Millenial audiences.
ENGAGING – our audience centric approach has enabled us to build media brands, as opposed to media channels; and brands generate fans and advocates as opposed to just viewers & users. These fans’ depth of engagement is increasingly valuable in an age where engagement is as critical to brand health as awareness.
CONNECTED – these media brands are accessible by our audiences, when, where and how they want them – by market and platform. This continued diversification and expansion into new platforms enables us to deliver efficiency of reach and increased saliency.
EFFECTIVE – the combination of depth of engagement and breadth of reach enables us to deliver accountable, effective brand engagement solutions that help shift brand partner metrics and result in award winning campaigns.