BET provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience.
BET connects with its target audience in a way no other media outlet can. Providing hit music, entertainment, and news programming that is reflective of their experiences such as: 106 & PARK, The GAME, TOYA: A Family Affair and THE MO’NIQUE SHOW.
In addition, outstanding specials such as the BET AWARDS, BET HIP-HOP AWARDS, Sunday Best and CELEBRATION OF GOSPEL keep viewers regularly tuned in for the latest and greatest in black entertainment. Reaching more than 84 million homes, BET International can be seen in the UK, Ireland, Africa, and the Middle East.