Neopets

Neopets is one of the most engaging online virtual worlds and is the second stickiest kids’ entertainment site with players spending on average 2.5 hours per month.

It’s an original youth-focused virtual community centred around virtual pets where members create, customise and care for their Neopet, explore a fantastical world, collect virtual items, play games and go on daily quests.

Neopets has 60 million registered users globally and is translated into eight languages. The Neopets community is 72% ABC1 and spans all ages beginning with its core 12-14 year old audience, extending up to parents with 29% users aged 18+.