Nickelodeon is the number one global entertainment brand focused exclusively on kids, rates as one of the top three channels in every major market and reaches over 11 million kids and 437 million households in over 112 territories each month.
Nick has always put kids first but that doesn’t mean ‘kids only’. 55% of our audience are aged between three and 14, but today ‘putting kids first’ also means creating reasons for families to come together, always with kids at their centre. 80% of families rate “watching TV” as their favourite free time activity to do together, with 1 in 3 parents sitting down to watch TV with their kids at least once a day and 7 in 10 parents believing that watching TV brings the family closer together. Nickelodeon is seen by parents as entertaining, educational, safe and trustworthy – in fact it’s a channel that 1 in 2 parents would choose to advertise on (to launch a product aimed at themselves as parents) if they themselves were a marketing manager.
Nickelodeon has three other world-beating brands: Nick Jr – the channel for pre-schoolers where they learn through interactive shows and online experiences; NickToons – the home of Nick animation; and Teen Nick – TV that’s 100% dedicated to teens.
Nickelodeon has a plethora of hit content that spans the different Nick platforms as well as movies and consumer products. Hit animation shows include SpongeBob and Penguins Of Madagascar, live action shows include iCarly and Big Time Rush and pre-school shows include Dora The Explorer. Nickelodeon’s annual awards show – the Nickelodeon Kids’ Choice Awards – is a huge annual event, with the 2011 show ranking as the highest rating kids awards show ever.
Nickelodeon’s digital platforms have four million unique users and 80 million page impressions each month, with users spending an average of 30 minutes on our sites each month. Our brand, reach, content and engaged audience combine and contribute to our ability to shift brand metrics – 47% kids and parents have a greater propensity to purchase a product if they see it advertised on one of Nickelodeon’s platforms.
© 2011 Viacom International Inc. All Rights Reserved. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc.