“TMF, Totally Yours” clearly implies what it stands for; an interactive communications platform which is completely available for the target audience.
TMF acts upon the needs of the Flemish youth to communicate faster with each other in a more interactive way. TMF stands for fun and makes it possible for the youth to speak their mind about the content on their screen in an interactive manner.
With programming including South Park, Gametown and Pranked, TMF focuses on a slightly more male audience between the ages of 13-30. Aside from the the interactive approach that TMF is known for, music has always been and will continue to be a core value within the TMF programming.