K-Swiss ReMaster the Classic

In 2009 MTV partnered with K Swiss to celebrate the release of their remastered classic trainer and communicate the launch of K Space; a creative environment where the ‘athletic and cultural elite come together to express themselves’. ‘Remaster the classic’ was an on air and online activation centred around a unique online tool which allowed consumers the opportunity to customize the classic K Swiss remastered trainer.

The competition spot communicated a direct call to action, encouraging viewers to visit the site and experiment with the design tool for a chance to win their very own ‘space remastered’.