Insight

As a network we invest heavily in understanding our audience; ensuring we deliver relevant audience centric brand engagement solutions.

In the last year as a network we have spoken with over 300,000 kids, teens and families and our resulting intelligence and insight can be categorized into 3 tiers.

Fads are tracked by tools such as MTV Sticky; our trends site that every month looks at fads and trends bubbling under the surface pop and youth culture.

Popular trends are tracked by regular studies we conduct on the nature of our demographics’ lives and behaviors such as Knowing Youth and Me Public; and complemented by the valuable insight we are able to access from our My MTV panel, comprising of 3000 young people from across Europe, who we regularly engage with about their lives, attitudes and ideas.

Mega trends are those trends universal in nature across markets and social-economic demographics. Studies such as Youthtopia, Kids & Family GPS and most recently our MTV Global Brand Study have provided us with leading edge insight into how and what our audiences think and believe across the globe.

Subscribing to traditional media metrics ensures we can measure and report on the performance and effectiveness of our on-air and digital properties. We also explore pioneering research techniques that can provide new insights to share with clients.

Visit MTV Sticky